FAQ
Questions we actually get asked.
Pricing, process, fit: the things people want answered before getting on a call. If something’s missing, ask on the discovery form.
Pricing & how we work
How much does it cost?
Every project is scoped individually. The cost depends entirely on what you need, which is what the discovery call is for. There are a few shapes of work (a focused first build, an ongoing partnership, a larger custom build), but we scope and quote each one specifically before you commit, so you know exactly what you're getting. No fixed price list, because no two builds are the same.
How do you quote a project?
We scope it clearly up front, then give you one quote for the whole thing. No hourly creep, no watching a meter run, no surprise invoice at the end of the month. The price reflects the actual system we agreed on, not an estimate that grows.
What if the scope changes?
We scope clearly upfront. Changes beyond the agreed scope are a new conversation, not a surprise bill. In practice, most scope changes come from clarity we develop during build. We flag them early and handle them explicitly, not silently.
Do you do retainers?
Yes, we call it an ongoing partnership. It's for clients who've seen at least one build and trust the quality. It includes maintenance and monitoring of existing systems, a monthly call, small changes and iterations, and access during business hours, scoped to what you actually need each month. New builds are scoped and priced separately; it isn't an all-you-can-build subscription.
What's the smallest project you'll take on?
A focused first build: one system, one specific problem, fully live in under two weeks. It's the most affordable way to start and designed as a starting point. Most clients who see one build come back for more.
Process & Delivery
How long does a build take?
A first build: 3–7 days. A larger build: 1–3 weeks. We ship fast because we scope tightly. Before a line of code gets written, we know exactly what we're building, what it connects to, and what done looks like.
What tools do you use?
n8n for workflows, Supabase for data, Next.js for apps, Vercel for hosting, Resend and Twilio for communications. Boring, reliable, maintainable. We don't chase new frameworks; we pick tools that still work in two years and that your team can actually understand.
Do I own the system after?
Completely. The code is yours, the accounts are in your name, and we document everything. If we disappeared tomorrow, you'd be fine. That's not a sales line; it's a design constraint. We build systems that outlast the relationship.
What happens when something breaks?
An ongoing partnership includes monitoring and support. If something breaks, we fix it. A first build or a larger build comes with a support window (30 days to start, 60 days for a larger build), and after that we're still a text away. From there you can move to an ongoing partnership or hire us for fixes on a one-off basis.
Can my team maintain it without you?
Yes, that's a design goal. We write documentation, record Loom walkthroughs, and build on tools your team can access. A 10-person service business shouldn't need a technical co-founder to keep their automation running.
Fit & Qualification
Who do you typically work with?
Any small business where the owner is also the operator, running the work while trying to run the business at the same time. In practice that's service businesses, agencies, clinics, studios, consultants, and contractors. If that sounds familiar, there's probably something we can help fix.
Will this work for my industry?
Probably. We build custom (every system is shaped to how your business runs, not adapted from an industry template), so the answer is usually yes if you can articulate the problem. Edge cases where we're not the right fit: hardware integrations (physical devices, sensors) and highly regulated industries like healthcare billing or financial compliance. Tell us your situation on the discovery call and we'll be honest if it's not a good match.
What if I don't know what I need?
That's what the discovery call is for. You describe what's slow, painful, or broken. We figure out the right fix, or tell you there isn't one worth building. Most clients come in knowing they have a problem; we help them scope the solution.
Do you build mobile apps?
Not primarily. We build web apps and automations. Most of what we deliver runs in a browser or in the background, with no app store and no mobile-specific build. If you need a consumer-facing iOS/Android app, that's not our core.
Do you do design?
Functional design, yes. Everything we ship looks professional. We're not a branding or marketing design agency; we don't do logo systems, brand guidelines, or full marketing creative. We focus on building things that work and that your clients will trust when they interact with them.
Still have questions? Ask on the call.
Discovery calls are 15–30 minutes. No pitch, no pressure, just a conversation about what’s slow or broken and whether we’re the right fit.